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Guerrilla Marketing Goes Green

Guerrilla Marketing Goes Green (¼öÀͼº°ú ȯ°æÀ» À§ÇÑ ÃÖÀûÀÇ Á¶ÇÕ, ±×¸° °Ô¸±¶ó ¸¶ÄÉÆÃ)



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Jay Conrad Levinson ¿Ü
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Wiley

Flip the Funnel

Flip the Funnel (±âÁ¸ °í°´¿¡°Ô ´õ ¸¹ÀÌ ¾ò¾î³»´Â ¹ý)



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Joseph Jaffe
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Wiley

Professional Services Marketing

Professional Services Marketing (»ç¶÷°ú »ç¶÷ÀÇ °ü°è°¡ ¹Ù·Î ¡®ÇÁ·Î ¼­ºñ½º ¸¶ÄÉÆÃ¡¯)



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Mike Schultz ¿Ü
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Wiley

Twitter Power

Twitter Power (Æ®À§Å͸¦ ºñÁî´Ï½º µµ±¸·Î Ȱ¿ëÇ϶ó!)



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Joel Comm. Ken Burge
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Wiley

Changing the Channel

Changing the Channel (12°¡Áö ¸¶ÄÉÆÃ Ã¤³ÎÀ» À¯±âÀûÀ¸·Î Á¶ÇÕÇ϶ó)



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Michael Masterson ¿Ü
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Wiley

Free

Free (¹«·á·Î Á¦°øÇ϶ó)



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Chris Anderson
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Hyperion

Market Busters

Market Busters (°æÀï ±¸µµ¸¦ ÇÑ ¼ø°£¿¡ Çã¹°¾î ¹ö¸®´Â ¡®¸¶ÄÏ ¹ö½ºÅÍ¡¯)



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RITA GUNTHER McGRATH & IAN C..
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Harvard Business School Press

Uncommon Service

Uncommon Service (¡°Å¹¿ùÇÑ ¼­ºñ½º´Â ¾î¶»°Ô ¸¸µé¾îÁö´Â°¡?¡±)



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Frances Frei ¿Ü
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Harvard Business Review Press

What Great Salespeople Do

What Great Salespeople Do (°¨µ¿À» ÁÖ´Â ½ºÅ丮·Î ¹«ÀåÇ϶ó!)



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Michael Bosworth ¿Ü
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McGraw-Hill

THE NEW EXPERTS

THE NEW EXPERTS (¡°°í°´ ¼±È£¡±¸¦ âÃâÇÏ´Â ¡°°áÁ¤Àû ¼ø°£¡±À» Àâ¾Æ¶ó!)



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Robert H. Bloom
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Greenleaf Book Group