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The Other Side of Innovation

The Other Side of Innovation (Çõ½ÅÀÇ Çٽɿ¡ ÁýÁßÇ϶ó)



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Vijay Govindarajan
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Harvard Business School Press

The Mesh

The Mesh (¸Þ½Ã ºñÁî´Ï½º, ÀÌÁ¦´Â ÆǸŰ¡ ¾Æ´Ï¶ó °øÀ¯´Ù!)



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Lisa Gansky
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Portfolio Hardcover

Power

Power (¾î¶»°Ô ±Ç·ÂÀ» ½×°í °ü¸®ÇÒ °ÍÀΰ¡?)



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Jefferey Pfeffer
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HarperBusiness

The 24-Hour Customer

The 24-Hour Customer (½Ã°£¿¡ ±¾ÁÖ¸°, 24½Ã °æÁ¦ ¼¼°èÀÇ ½Â¸®°ø½Ä)



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Adrian C. Ott
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HarperBusiness

Multipliers: How the Best Leaders Make Everyone Smarter

Multipliers: How the Best Leaders Make Everyone Smarter (¸ÖƼÇöóÀÌ¾î ¸®´õ°¡ ½º¸¶Æ® ÀÎÀ縦 Å°¿î´Ù)



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Liz Wiseman, Greg Mckeown
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HarperBusiness

Doing Both

Doing Both (¿À´ÃÀÇ ¼öÀÍ°ú ³»ÀÏÀÇ ¼ºÀå, ½Ã½ºÄÚ ¹æ½ÄÀ» ¹è¿ö¶ó!)



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Inder Sidhu
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FT Press

Copycats

Copycats (Çõ½Å°ú ¸ð¹æÀ» ÇÕÄ£ À̸ðº£À̼Ç(Impvation)ÀÇ Èû)



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Obed Shenkar
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Harvard Business Press

Smart Pricing

Smart Pricing (¿ÍÆ° ºñÁî´Ï½º ½ºÄð ¡®°¡°ÝÃ¥Á¤ Ŭ·¡½º¡¯ ´ã´ç ±³¼ö°¡ ¸»ÇÏ´Â °¡°ÝÁ¤Ã¥¿¡ ÇÊ¿äÇÑ 9°¡..)



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Jagmohan Raju, Z. John Zhang
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Wharton School Publishing

TURN CLICKS INTO CUSTOMERS

TURN CLICKS INTO CUSTOMERS (¼öÀͼºÀÖ´Â Æ®·¡ÇÈ ÇÁ·ÎÁ§Æ®)



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Duane Forrester
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McGraw-Hill

The Power of Pull

The Power of Pull (»õ·Î¿î Æз¯´ÙÀÓ, ¡°Ç® °æ¿µÀü·«¡±À» Áö±Ý ´çÀå ½ÇÇàÇ϶ó!)



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John Seely Brown
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Basic Books